Color Street National Conference
Held at the Columbus Convention Center, this 3-day conference featured a custom set design along with curated experiences including Color World, Registration, a VIP Lounge, and an exclusive Awards Ceremony & After Party. Each element was designed to elevate the attendee journey and spark meaningful engagement.
I led the creative vision for Color World—a vibrant, immersive space filled with bold photo ops, product activations, a foundation activation, and a stylist recognition moment. Designed to celebrate stylist accomplishments and drive social sharing, the environment encouraged connection and offered countless selfie-worthy moments.
CREATIVE DIRECTION
DESIGN
COLOR WORLD
Starting with a blank expo hall, we transformed the space into a dynamic destination that became the heart of the conference experience. Using a mix of materials and structures—including Aluvision frames with SEG prints for backdrops, hanging Formulate elements to define zones, and gatorboard signage for intuitive wayfinding—we crafted an environment designed with the attendee in mind at every step. The result was an immersive and unforgettable conference moment.
GENERAL SESSION & AWARDS
Anchored by a 360-degree center-stage turntable with a double-sided printed wall backdrop, this set design delivered a true “wow” factor while enabling seamless transitions between segments. A series of LED towers—paired with dimensional scenic elements—framed the stage, creating a visually rich, ever-changing backdrop for content. Oversized 3:1 LED screens on either side showcased presentation visuals and IMAG, ensuring every seat had a clear and captivating view.
